Who We Are

The Importance of Consumer Protection in ASEAN Region

ASEAN region is considered as one of the world’s regions with highly-potential market and economy growth. ASEAN has around 567 millions of population area of 4,5 square kilometer and combined Gross Domestic Product of US $ 876 billion in year 2006 (ASEAN Statistical Pocketbook 2006) The 567 million people translate into 567 million consumers who should be protected and provided with appropriate redressal facilities and remedies against unfair trading activities, more over when deceptive trading conduct may harm a consumer’s life.

Unfortunately, since the inception of ASEAN and the implementation of AFTA there is no form of consumer protection among ASEAN countries which benefiting consumer’s interest, although product distribution among ASEAN countries are now almost no limits. The absence of Consumer Protection Agencies or Consumer Organization at the ASEAN level causing efforts on consumer education and information at the ASEAN regional level are also limited. Therefore, it is a high time that the necessity of consumer protection at regional level and action plan to protect ASEAN consumer’s interests to be created A well functioning consumer protection regime provides businesses, governments and consumers with a clear set of rules that govern their participation in the market.

 

Southeast Asian Consumer Council (SEACC)

To materialize the consumer protection in ASEAN region, several consumer organizations of ASEAN countries have agreed to establish and develop a regional council with the name Southeast Asian Consumer Council (SEACC) The founders of SEACC are:

  • Indonesian Consumers Organization (YLKI)  
  • FOMCA, Malaysia  
  • Consumer Association of Singapore (CASE)  
  • Consumer Association of Brunei Darussalam (CAB)  
  • Vietnam Standard & Consumer Association (VINASTAS)  
  • Foundation for Consumers (FFC), Thailand  
  • IBON Foundation, the Philippines  

 

Who can be members of SEACC?

SEACC members are consumers organization in ASEAN member countries whose competence in promoting and defending consumer’s interests.

 

SOUTH EAST ASIAN CONSUMER COUNCIL The IMPORTANT  of Consumer Protection in ASEAN Region   ASEAN region is considered as one of the world’s regions with highly-potential market and economy growth. ASEAN has around 567 millions of population area of 4,5 square kilometer and combined Gross Domestic Product of US $ 876 billion in year 2006 (ASEAN Statistical Pocketbook 2006) The 567 million people translate into 567 million consumers who should be protected and provided with appropriate redressal facilities and remedies against unfair trading activities, more over when deceptive trading conduct may harm a consumer’s life. Unfortunately, since the inception of ASEAN and the implementation of AFTA there is no form of consumer protection among ASEAN countries which benefiting consumer’s interest, although product distribution among ASEAN countries are now almost no limits. The absence of Consumer Protection Agencies or Consumer Organization at the ASEAN level causing efforts on consumer education and information at the ASEAN regional level are also limited. Therefore, it is a high time that the necessity of consumer protection at regional level and action plan to protect ASEAN consumer’s interests to be created A well functioning consumer protection regime provides businesses, governments and consumers with a clear set of rules that govern their participation in the market.

 

South East Asian Consumers Council (SEACC) To materialize the consumer protection in ASEAN region, several consumer organizations of ASEAN countries have agreed to establish and develop a regional council with the name South East Asian Consumers Council (SEACC) The founders of SEACC are:

  • Indonesian Consumers Organization (YLKI)
  • FOMCA, Malaysia
  • Consumer Association of Singapore (CASE)
  • Consumer Association of Brunei Darussalam (CAB)
  • Vietnam Standard & Consumer Association (VINASTAS)
  • Foundation for Consumer (FFC), Thailand
  • IBON Foundation, Inc., the Philippines

The missions of SEACC are:

  • To represent and advance the interests of consumers in SEA region,
  • To empower consumers in the region
  • To advocate for pro-consumer policies and influence ASEAN’s decisions of consumer issues
  • To collaborate with national, regional and international civil society organizations to advance consumer interests

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SEACC vision is to be “the leading voice for consumers in the South East Asian region” with the motto “A voice for change”.
It intends to achieve this by being a key stakeholder to policy development in the region as it relates economic integration and consumer protection. As part of this objective the SEACC functions among others are:

  • To analyze the impacts of ASEAN Free Trade Agreement on consumer welfare and consumer laws
  • To develop consumer information and education programs to address the need of consumers in relation to ASEAN Free Trade Agreement.
  • To assist in the development of consumer organization in ASEAN countries that do not have consumers organization relation
  • To represent views of consumer movement in all areas of consumer protection to the ASEAN Consumer Protection Agency and related ASEAN conferences and meetings
  • Become engaged with the relevant ASEAN policy making forums as AEC become reality and into the future in order to influence ASEAN economic integration for the benefit of consumers

Eventually, SEACC would like to become the consumers’ voice in AEC policy deliberations.

For more information & contact person
Indah Suksmaningsih MPM
South East Asian Consumers Council (SEACC)

c/o YLKI, Jalan Pancoran Barat VII # 1, Duren Tiga, Jakarta 12760, Indonesia
Phone: +62-21 797-1378, 798-1858, Fax +62-21 798-1038,
Mobile phone: +62-811-950-925
e-mail: konsumen@rad.net.id, or indah_ylki@yahoo.com